Yeah I thought that, they're going for an updated version of the gawdy-God look Thor and the Asgardians used to rock. Brave but looking a bit sci-fi as well could help them integrate it with the avengers. When I think Branagh I think Shakespeare though, so I was expecting something a little more classical. And Brian Blessed.
I liked how shiny his Hamlet looked, though, because there was a degree of authenticity to it. Why do royals in the middle ages of Europe always have to look like the dark ages? 500+ years made a difference there, you know?